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Aug 03, 2022
In Welcome to the Cars Forum
What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. That said, this email from ModCloth serves as a refreshing change of pace. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. Why It Works It sets expectations for communication moving forward so that the buyer persona can choose what's best for them. Email Marketing Campaign. Example Modcloth We're making changes to our email program!" 2. Tory Burch Marketing Campaign: Promotion Did you see that? Did you see it move? Pretty cool, right? This small bit of animation helps to separate this email from Tory Burch from fax number list all of the immobile emails in their recipient's inboxes. They also leverage exclusivity by framing the promotion as a "private" sale. Oftentimes, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. Why It Works Emails can get static, boring, and impersonal. This email subverts those expectations without going overboard. Email Marketing Campaign Example: Tory Burch - Private Sale Invitation 3. RunKeeper Marketing Campaign: Re-Engagement Campaign RunKeeper makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance. It also discusses benefits that the recipient may not know about since the last time they used the service. Why It Works Small inclusions like the.
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