According to the general consensus, a bounce rate of 40 to 60% is considered average so anything below 40% would be good. However, there’s no evidence and reasoning behind those numbers. The reality is that there’s no such thing as a universally good bounce rate.
Bounce rates significantly differ between landing pages and their traffic sources as there are many marketing channels and multiple phases of the customer journey.
For example, here’s the performance for Google’s Merchandise Store homepage segmented by marketing channel:
6 filtered report
The bounce rates for “google / cpc” and “partners / affiliate” differ by 36 percentage points, or 133%. And there are bigger difference gaps than this, too.
If we look at things the other way around, we can see how landing page bounce rates differ for a particular traffic source:
6 segment by marketing channel
Here, bounce rates fluctuate between 35% and 85% for “google / organic” on the ten most-visited landing pages.
Forget about X% being good and Y% being bad. It’s about looking at the data from the right angle, as shown before.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Why you can have a “bad bounce rate”
No, I’m not contradicting myself. It’s more like “wrong bounce rate” than “bad bounce rate” because data can sometimes be skewed and inaccurate. If you see bounce rates that seem way too high or low, this is probably the case, and you should investigate your analytics setup for tracking mistakes.
Here are just a few common problems:
Duplicate tracking code. Are all your bounce rates zero or close-to-zero? You almost certainly have an issue with duplicate tracking codes. Here’s how to fix it.
Incorrectly set up interaction events. Events in Google Analytics are interactive by default. If you use them, make sure to switch this off for minor events (e.g., scroll depth tracking). Learn how to handle events properly here.