The development of science and technology and the growth of economy make people more and more pursue the quality of life, and marriage is the top priority in people's life, and people spend more and more energy, time and money on weddings.
In the 1980s and 1990s, it was very ceremonial for people to wear wedding dresses and set off firecrackers when they got married. Nowadays, people pay attention to both the creativity and beauty of wedding photos when they get married, that is, they like Korean-style weddings and Chinese-style weddings, and they yearn for outdoor weddings and foreign weddings. People's pursuit and yearning for a beautiful wedding are more and more. How to let more people have a better wedding has become a big problem.
According to data released by the China Industry Information Network, in 2020, the number of registered marriages in China will reach a five-year high of 12.38 million pairs, and the consumption of marriage will also reach a high of nearly 3 trillion.
Online sales and the number of consumers country email list are increasing year by year, which is becoming a mainstream trend.
However, with the opening of people's ideas and concepts, they become more independent and autonomous in life, and love and marriage are no longer necessary things in life. People are more pursuing their own happiness and the quality of life living alone.
And more and more people choose to live single life, which has become a major factor in the number of wedding transactions. The Internet is developing, but people's awareness of online wedding transactions is still relatively small.
It is hoped that through this demand analysis, we can find ways to increase the number of users and retention rate of the Wedding Ji APP.
The number of divorce registrations in China has continued to increase for 10 consecutive years since 2002.
As the only child born in the 1980s has begun to enter the period of marriage and love, the phenomenon of "double-independence marriage" in which both husband and wife are only children has gradually emerged.
The marriage stability of the "post-80s" is far below the average level, and the phenomenon of "flash marriage" and "flash divorce" is very common. Many "post-80s" couples have only been married for about a year, and they fought hard because of small matters such as pots and pans, oil, salt, sauce and vinegar, and parental shortcomings, until they got divorced.
"Double-independence" marriages and families, both husband and wife are only children, often lack tolerance, and after marriage, both parties lack the patience for marriage running-in. As a result, hasty divorces are on the rise.