After the advertisement was broadcast, the male star's sexy eyes and provocative actions caused a huge response in the society. It is said that within two months of the advertisement becoming popular, the sales of the lipstick reached 3 million. In particular, it has opened the curtain for male stars to endorse beauty brands! Some people may want to ask, why do brands suddenly abandon "female stars" and choose "male stars"? There are mainly three reasons. First of all, "post-95s" and "generation Z" consumers came to the forefront and were seriously influenced by the direction of public opinion. In the past, male makeup was often ridiculed as "girls", but now Bulk SMS Service it is gradually recognized by young people. In their view, makeup is a valuable life ritual, a means of enhancing masculinity and self-expression. Of course, the change in cognition is not only affected by the improvement of the quality of life, but also by the influence of public opinion. The most representative is the controversy caused by "CCTV First Lesson" in 2018. In addition to the large length of advertisements and the placement of hard-core advertisements, the most complained about is actually the "inspirational idols" who wear lipstick, thick powder, thrush and eyeliner, that is, the so-called sissy stars. Just imagine, the public welfare programs cooperating with the Ministry of Education and CCTV are still like this. What about other programs? Second, traffic has become more expensive, and male stars have more active fans. It can also be found from the experience around us that 80% of the groupies are actually women. In the past, such data may have been irrelevant, but in the context of increasingly expensive traffic and less active fans, the importance of male stars to beauty brands has been further magnified.