Wants to engage with in their inbox. And that's because a/b testing lets you compare two versions of the same email copy side-by-side. This way, you can compare open rates, click-through rates, and overall engagement to see which option your audience responds to best. From this data, you can make informed changes to your email marketing copy, but more specifically your review process, in the future. In this article, we'll share the four things you shouldn't overlook when revising your email marketing copy. 1. Your fellow email marketer's content strategy it's easy to get into the habit of writing email marketing copy the same way today as it was years ago.
And that's because no one wants to let go of past practices that once worked. But when you market your business across multiple channels, you need to company mailing list constantly adapt and optimize your content strategy for long-term success. Using email marketing software like mailrelay will help you streamline communications, but you still need to work on your end to keep improving the email copy itself. Hence the emphasis on revision in this guide. This brings us to the first thing to consider when reviewing email copy, which is your fellow email marketer's content strategy. If you're wondering why you should analyze the work of other email marketers before you start reviewing your own, it all comes down to one very simple reason: personal bias. We all have our own personal biases and preferred writing styles, which can make it hard to open ourselves up to different ways of doing things. One way to hone your email writing skills is to learn from the mistakes and successes of your fellow email marketers. Although competitor analysis is always an option, we recommend that you pay close attention to the mailing lists to which you are already subscribed. What do you notice about the email copy
2. Your audience's level of interest have you ever received an email and immediately knew that this email was not really intended for you? Maybe the subject line included a phrase like "Start your free trial today," but you've been a subscribed member for months now. This is a clear example of confusing email segmentation, but it also happens every day in more subtle ways. The reason why this type of problem occurs is because the copy of the email has not been personalized for the recipients. When writing and editing your email copy, you need to make sure that you are segmenting your audience accurately.